BrokerallBrokerall

Sell your online business with the ExitPilot method

We sell your online businessYou stay focused on growth.

We prepare your online business for sale, manage conversations with potential buyers and coordinate the deal through closing. You stay in control of the decisions that matter.

Start with your goals, your online business’s performance and your preferred sale timeline.

Samuele Candurra and Vittorio Di Rosa, Brokerall co-founders
Samuele Candurra & Vittorio Di RosaYour business. Our full attention.
Flippa Certified Broker Partner

Flippa Certified Broker Partner

Access to Flippa’s global buyer network, with buyer outreach and conversations managed by Brokerall.

Closing services

FlippaPay Escrow.com

Payment and transfer coordinated around your agreed deal terms.

Book Consultation

Some of the businesses we’ve sold.

Sale confirmations from our track record. Buyer identities are hidden.

Sales of $30,000 USD and above.

Original sale confirmation screenshots in English.

  • Sold business

    E-commerce - Pet accessories

    Sold for$94,000 USD

  • Sold business

    E-commerce - Apple Watch accessories

    Sold for$150,000 USD

  • Sold business

    E-commerce - Children’s accessories

    Sold for$30,000 USD

  • Sold business

    E-commerce - Emotional gifts

    Sold for$70,000 USD

  • Sold business

    Amazon FBA - Nutriessence

    Sold for$165,876 USD

  • Sold business

    E-commerce - Luvia

    Sold for$80,000 USD

Sale confirmation · buyer hidden

Sold business

What buyers say.

Feedback from buyers who completed an acquisition with Brokerall.

Original buyer review screenshots in English.

  • Aldo B

    KDP & Instagram portfolio

    Another great transaction from Brokerall! Sam, Vittorio & Dario .. thank you for the smooth transition and a great KDP account. Aldo

  • Aldo B

    Nonfiction KDP portfolio

    Great KDP account! Good transaction with the Broker and Seller. Reccomended. Thank you.

  • Yinhao

    Self-help publishing brand

    Good experience! great seller

  • Michal

    Italian KDP publishing business

    Broker has taken care about exchange from beginning to end. Very helpful and responsive.

  • Rumit

    Bestseller KDP portfolio

    Everything went Smoothly.Thank you Samuele for connecting with the seller and making it easy.

  • Ayman

    27-book KDP catalog

    Thank you very much, looking forward to a long relationship.

Buyer feedback

Buyer feedback

Built to change hands.

We work with profitable online businesses with verifiable financials, clear ownership and operations a new owner can take over.

Shopify logo above an illustrated online storefront

E-commerce & DTC

Established brands selling physical or digital products through their own online stores.

Amazon logo and an illustrated fulfilment parcel

Amazon FBA

Product brands with clear financials, supplier relationships and a workable ownership transition.

Illustrated software workspace with connected workflow panels

SaaS

Software businesses with paying customers, recurring revenue and transferable technology.

  • Established operations
  • Verifiable profit
  • Clear ownership
  • Transferable assets

Keep the decisions. Delegate the work.

Ready for buyer review

We organise financials, supporting documents and transfer requirements so buyers can assess the business.

You confirm the records and included assets. We bring them together in a business presentation and Data Room.

Buyer conversations handled

We screen interest, manage questions and coordinate calls with buyers who fit the opportunity.

We bring you in when a question needs your operational knowledge, while managing the communication around it.

Offers made clear

We negotiate terms and explain the trade-offs so you can decide which offer to accept.

Consider price, payment timing, included assets and handover support together. You approve the agreed terms.

Support through closing

We coordinate due diligence, agreements, escrow and asset handover through the final stages of the sale.

Transfer, inspection and payment release follow the terms accepted by both parties.

You provide accurate information, answer business-specific questions and approve the key terms.

Prepare your online business before presenting it to buyers.

With the Exit Readiness Audit, we organise financial records, documents and the assets included in the sale. The goal is to give potential buyers a clear view of your online business’s revenue, costs and operations.

We review ownership, access and asset transfer requirements. Addressing these points before going to market helps identify questions to resolve during due diligence.

We agree what appears publicly. Detailed financials and sensitive documents are shared with screened buyers after an NDA and identity checks, through controlled Data Room access.

The first call starts with your online business’s URL and recent results. We discuss your goals, timing and the information needed to prepare for a sale.

The Brokerall method

ExitPilot: your route from valuation to closing.

ExitPilot coordinates three phases: preparing your online business, managing the daily work of the sale, and planning payment and transfer. You approve the important decisions at each stage.

  1. 01

    Business valuation

    We review earnings, performance and transferability to establish a realistic valuation range.

  2. 02

    Documents & Data Room

    We prepare the business presentation and organise the information buyers need to review.

  3. 03

    Positioning & distribution

    We build your listing and present the opportunity through Flippa and targeted buyer outreach.

  4. 04

    Qualified buyers

    We screen buyers, manage conversations and coordinate controlled access to detailed information.

  5. 05

    Negotiation & agreements

    We manage offers, negotiate terms and coordinate due diligence and sale agreements with your approval.

  6. 06

    Escrow, transfer & closing

    We coordinate funded escrow, asset handover, inspection and payment release under the agreed terms.

You make the decisions. We manage the sale.

You retain control over the asking price, offers and deal terms. We involve you in questions specific to your online business and steps that require your approval.

The Founder-Off-Deal Workflow structures the daily work of selling: buyer sourcing and qualification, messages, follow-ups, calls and negotiations. You know which decisions need your input and which steps we are managing.

You provide accurate records and the necessary documents. The buyer and their advisers conduct due diligence; we coordinate questions and access, keeping information organised in the Data Room.

With Transfer-Ready Exit, we plan the assets, accounts, access and responsibilities involved in the handover. We coordinate the contract, escrow and transfer according to the agreed terms, through to closing.

Market overview

Market data on buyer demand, sale timelines and valuation multiples.

Buyer Liquidity

Explore the global buyer network and declared acquisition budgets.

Total buyers635KMarket buyer network
Countries represented191Market buyer network
Combined buyer budget$129BUSD · declared budgets
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100%

Time to Sell

Days to a completed sale, grouped by sale value.

Sale valueDistribution · daysMedian
MedianMiddle 50%Whiskers
How sale time is measured

The time-to-sell distribution measures the time taken to sell a business. The line inside each box is the median; the box spans the middle 50% of observations. Whiskers are the boxplot endpoints, not necessarily the absolute minimum and maximum.

Based on businesses sold for more than $100,000 USD.

Time to Match

Days to connect with a buyer, before completing the sale.

Sale valueDistribution · daysMedian
MedianMiddle 50%Whiskers
What counts as a match?

A match is a business connecting with a buyer. It is an earlier milestone than completing a sale; due diligence and closing may follow. The chart shows the time-to-match distribution and median.

Based on businesses sold for more than $100,000 USD.

Top Profit & Revenue Multiples

Top-decile sale multiples, by business category and half-year.

H1 2026Profit 2.23xRevenue 0.93x
0x1.5x3x4.5x6xH2 2021H2 2022H2 2023H2 2024H1 2026
Tap or hover a period for details
What counts as a top sale?

“Top” is the cutoff for the highest 10% of sale multiples, calculated separately for profit and revenue in each category and six-month period. It is not the average of the top 10%.

Profit multiple = sale price ÷ annual profit. Revenue multiple = sale price ÷ annual revenue. Based on businesses sold for more than $25,000 USD. Periods without data are marked unavailable.

Hear from sellers and buyers.

Their experience of selling or acquiring an online business with Brokerall.

  • Riccardo

    Amazon supplements brand sale

    Testimonial video in English

  • Gabriele

    E-commerce sale

    Testimonial video in English

  • Michele

    Shopify e-commerce sale

    Testimonial video in English

  • Tito

    Two online business sales

    Testimonial video in English

  • Giuseppe

    Amazon book portfolio sale

    Testimonial video in English

  • Mircea

    KDP acquisition

    Testimonial video in English

  • Anton

    Amazon KDP sale

    Testimonial video in English

  • Alberto

    Supplements e-commerce sale

    Testimonial video in English

  • Pep

    Publishing business sale

    Testimonial video in English

  • Luca

    Amazon FBA brand sale

    Testimonial video in English

  • Claudia

    Two KDP account sales

    Testimonial video in English

handled buyer communication with clarity, and kept the process moving at every stage.
Luca IannaconeBullbarner · Amazon FBA seller

Meet your brokers

Meet the founders behind your next move.

We’ve built and sold online businesses ourselves. We bring that experience to the preparation, negotiation and handover of your business.

Samuele Candurra
Samuele CandurraCo-founder & Business Broker
Vittorio Di Rosa
Vittorio Di RosaCo-founder & Business Broker

What to know before you sell.

How do you value my business?

We review verified earnings, trading history, growth, operational risks and transferability, alongside relevant market comparisons. We explain the valuation range and agree the asking price with you.

How long does a sale take?

Timing depends on the business, pricing, buyer demand and due diligence. We discuss a realistic timeline for your situation before going to market and keep you informed as the sale progresses.

Will my information remain confidential?

We agree what appears publicly. Detailed financials and sensitive documents are shared with screened buyers after an NDA and identity checks, through controlled Data Room access.

Who are the buyers?

We approach buyers internationally and assess their identity, acquisition goals and fit before progressing conversations. Funding checks are coordinated as the deal advances.

How involved do I need to be?

Provide accurate financials, answer business-specific questions and join selected calls when needed. You approve the price, offers and agreements. We manage buyer communications and coordinate the process.

How do I receive payment?

The buyer funds the agreed escrow amount before asset transfer. Funds are released under the agreed inspection and closing conditions. Any deferred payments follow the signed agreement.

Can I explore selling without committing?

Yes. The first call helps establish whether your online business fits the sale process, your goals and the information needed for a valuation.

Your next step

Find out what your exit could look like.

We’ll discuss your business, your goals and the information needed for a valuation. You’ll leave with a clear next step.

  • Choose a time that works for you
  • Speak with a real broker

Have your business URL and a summary of recent performance ready.

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